Salesforce Marketing Cloud, Data Cloud & AI Consultant
Salesforce Marketing Cloud, Data Cloud & AI Consultant
Helping brands design scalable CRM systems, personalization strategies, and intelligent customer experiences.
Helping brands design scalable CRM systems, personalization strategies, and intelligent customer experiences.
Merve Ayan
Consultant
About
About
My work focuses on combining scalable architecture with human-centered experience design across Salesforce Marketing Cloud, Data Cloud, and omnichannel ecosystems.
My work focuses on combining scalable architecture with human-centered experience design across Salesforce Marketing Cloud, Data Cloud, and omnichannel ecosystems.
I design CRM, personalization, and AI-driven customer experience systems that help brands create more connected and meaningful interactions.
I design CRM, personalization, and AI-driven customer experience systems that help brands create more connected and meaningful interactions.
Experience Across
Experience Across
Personalization
Personalization
CRM & AI Systems
CRM & AI Systems
Omnichannel Experiences
Omnichannel Experiences
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Marketing Cloud
Marketing Cloud
Data Cloud
Data Cloud
Personalization
Personalization
AI & CRM
AI & CRM
Retail Personalization
Retail Personalization
Designed and implemented end-to-end personalized retail journeys, leveraging Salesforce AI to optimize engagement and conversion across channels.
Designed and implemented end-to-end personalized retail journeys, leveraging Salesforce AI to optimize engagement and conversion across channels.
AI Shopping Assistant
AI Shopping Assistant
Created AI-powered shopping assistants for global brands, enhancing digital experiences with dynamic, real-time recommendations.
Created AI-powered shopping assistants for global brands, enhancing digital experiences with dynamic, real-time recommendations.
Journey Automation
Journey Automation
Built scalable, automated omnichannel customer journeys, driving consistent communication with deep data insights.
Built scalable, automated omnichannel customer journeys, driving consistent communication with deep data insights.
Insights
Insights
CRM, AI & Experience
CRM, AI & Experience
Expertise
Marketing Cloud
Data Cloud
Agentforce
Personalization